Internet radio shows are just like conventional radio shows, transmitting either music or talk audio, only via the net instead of traditional airwaves. Among the biggest differences between internet radio shows and podcasts is that this ability to transmit live audio. Broadcasting internet radio audio is known as”webcasting” to differentiate it from conventional radio even further with etymology.
This technology is further separated from podcasting and is closer to conventional radio in the sense that the listener has no control over when or how they listen to the sound as it is continuously streaming, exactly like traditional radio. Listeners engage with online radio shows by typing or pasting the appropriate web address to summon the media player and you are linked to their live show the moment you connect.
Time Commitment & Accessibility
Podcasts are downloadable audio files, a more “on demand” experience you have more control over as a listener. In a perfect world, your favorite online radio shows will take advantage of the technology, too, and supply loyal listeners with all an archived recording so that they, too, can download it and listen later or listen to it repeatedly if they want to. Most webcasting platforms do not provide this technology freely, so you will find that lots of radio shows are one and done. No recording will be saved to the web or your computer. Webcasters must record their own shows to supply this feature.
The last concept is a major bonus on the side of podcast listeners, however, podcast shows are somewhat less predictable, making content available whenever they like which is frequently less frequently than their listeners would like. Internet radio shows have a set program they commit to and usually webcast for the same amount of time also.
From a show creator’s perspective, there are advantages to both sides. Depending on the level of time they’re prepared to commit, the past two concepts are going to be a large deciding factor. If their motivations are tied to businesses beyond their desire to discuss content, they might want to take into account the size of the net that’s cast with each. Web-casting via internet radio show will allow you to capture a whole lot of listeners at one time. If that is important to you, or if you’re selling or plan to sell advertising segments within the show, online radio is the way to go. Podcasts only reach one person at a time because they need a download, and this is not great for selling advertising segments.
Understanding a Listener’s Motivation
As a webcaster, you will have to understand your audience’s motivation behind listening to your show. With an online radio station, you typically have to please the whole audience. Podcasting can be a bit more specific, or market, because the listener frequently hunts you or a specific topic out.